Online advertising provides an interactive element like no other traditional advertising medium. Web-based advertisements allow companies to develop a one-to-one relationship with prospective and existing clients. With one click of a mouse a viewer can be transported to the advertiser's own website or cyber-store. This element can be a vital addition to businesses that target audiences which are constantly bombarded with traditional print, visual and audio media messages.
TARGETING & MEASURABILITY
Online advertising campaigns are run through a sophisticated software
program known as an ad server. This software works in liaison with the web server, to deliver banner or button ads to web pages as
they are requested by the online audience.
The ad server offers a complete ad management facility by
scheduling, targeting and monitoring each campaign. As a result,
campaigns can be tailored to the advertiser's needs with the required
number of impressions being delivered to a specific area within the
site over a specified time and to a particular audience.
Our ad server is able to target specific markets and audience
groups through the customisation of individual ad campaigns. These can
be tailored to your specific needs in the following ways:
Time of Day
Day of Week
Frequency: The number of times an individual user is exposed
to your ad. This helps to prevent audience over-exposure and desensitisation
User's Browser Type
User's Operating System
Location: Where the user is visiting from. This reduces the number of prints to unintended audience. For ex: print the banner only for users located in Aruba.
The targeting of online ad campaigns to specific audience groups
goes a long way towards eliminating advertising wastage
while increasing the yield of individual campaigns.
